Area Business Development Manager

Astro Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly.

Why Join Us?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly.

"It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products / services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable."

Job Responsibilities

• Drive the overall development and growth of regional retail business
• Accountable for the overall regional retail KPIs and key deliverables
• Responsible for footprint expansion in the region by ensuring continuous growth in brand presence and distribution touchpoints and market reach
• Drive, implement and execute Company’s and Sales & Distribution key strategies and focus initiatives
• Responsible for timely execution, effective communication and monitoring of both nationwide consumer campaigns and trade sales campaigns
• Drive and champion local (regional) sales plans and campaign initiatives
• Account management – responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company’s visions and strategy
• Ensure high impact brand visibility and brand experience in Retailer’s stores, such as POSM deployment, in-store branding, signage and proper application of demo showcase
• Drive channel efficiency – responsible for the implementation of retail training plans, re-skilling, knowledge-transfer and timely distribution of training materials
• Drive digital adoption in Retail Partners – e.g. : embracing and advocating the adoption of new digital sales tools, software, platform and processes
• Keep abreast of regional market trends, sentiment and competitive analysis and assure timely updates to the Management / HQ – drive business planning and opportunity recommendations
• Ensure process centricity and governance in the regional retail business – including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade

Requirements

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Entertainment Providers

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