We are looking for a creative and relationship-driven PR / KOL Marketing Executive toelevate brand awareness and advocacy across digital and offline channels. Yourprimary mission is to build buzz, drive authentic conversations, and cultivate long-termrelationships with key opinion leaders (KOLs), influencers, media, and collaboratorswho can amplify our e-commerce brands.Key Responsibilities Influencer & KOL Engagement
- Source, shortlist, and onboard relevant KOLs, influencers, and contentcreators aligned with our brand voice.
- Negotiate, brief, and manage influencer collaborations (gifting, paid, affiliate,ambassador programs).
- Track content delivery, performance, and KPIs (engagement, reach, sentiment,conversions). Media Outreach & Brand Visibility
- Identify and reach out to media platforms, blogs, online publications, andcommunity pages that can feature or write about our brand and products.
- Craft compelling brand stories, founder narratives, and product angles topitch to lifestyle and niche media.
- Build relationships with content editors, journalists, and writers to secureregular media coverage. Partnerships & Brand Collaborations
- Identify and manage brand partnerships or co-marketing campaigns thatenhance brand equity.
- Work with like-minded brands, communities, or creators to execute meaningfulcollabs or events. Monitoring & Reporting
- Track KOL and media campaign results, measure ROI and share post-campaignperformance decks.
- Maintain a growing KOL / media database and nurture long-term partnerships.
- Stay on top of social trends and pop culture to keep the brand culturally relevant.
(Apply now at #J-18808-Ljbffr