E-Commerce Livestream Host & Coordinator - Beauty

Overview

Heyelash WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are seeking confident and motivated E-Commerce Live Stream Host & Coordinator (Beauty) to manage and grow our brand presence & growth in E-Commerce marketplaces, with a core focus on TikTok and Shopee.

Job Type : Full-Time

Salary : RM3,000 base + commission incentives based on livestream sales performance

We are hiring for two openings for this role.

Responsibilities

This role blends on-camera hosting with back-end coordination .

The candidate will be responsible for hosting engaging and informative livestream sessions on the brand's TikTok and Shopee accounts. This includes coordinating end-to-end livestream operations to drive viewer engagement and boost conversions, ensuring smooth campaign execution, and working on achieving set KPIs while positively strengthening the Heyelash brand reputation. In addition, the candidate will be involved in the content creation process and other marketing needs that align with our brand values.

Live Hosting (On-Camera)

• Host regular TikTok Shop and Shopee livestreams, engaging with audiences in an energetic, authentic, and brand-aligned manner.
• Master each SKU & present products clearly and persuasively by demonstrating features (price, materials, etc.), usage, and styling tips while interacting with live viewers, answering questions, handling objections, and driving urgency to purchase.
• Ensure consistency and accuracy in messaging by following the set script & key talking points, pushing hero / focus products, and promoting active campaigns.
• Maintain a strong personal presence, appearance, and professionalism as the “face” of the brand, building a sense of closeness and community between the host and customers while maintaining a positive brand image.

Livestream Operation Coordination

Marketing & Content Creation

Qualifications

This is a full-time role located in Kuala Lumpur, Malaysia.

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