[ASIA] Regional Consumer and Digital Solutions Manager

Regional Consumer and Digital Solutions Manager (Asia)

Santen Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Company Description

Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.

Job Description

• Develop a comprehensive omni-channel marketing strategy that aligns with the company’s overall goals and adapts to the unique characteristics of the Asia market.
• Create a regional “plug and play” campaign customized for P&Os and strengthen brand recommendation. The campaign must be flawlessly executed with local time and resources, ensuring full alignment with the regional strategy.
• Develop comprehensive consumer‑focused marketing strategies that enhance awareness, drive engagement across various consumer touchpoints, motivate them to purchase whether online or in store, and ensure an exceptional customer experience throughout the journey.
• Develop comprehensive business strategies to maximize product penetration and revenue growth.
• Initiate family branding for existing consumer portfolio to increase brand recognition and equity across regions and build consumer loyalty.
• Identify trends, opportunities and consumer unmet needs that will potentially fill gaps and help improve consumer quality of life.
• Lead the strategic planning and launch execution of the new consumer product to ensure successful entry into the market.

Qualifications

Additional Information

This is a regional position with remote work flexibility, open only to candidates located in Singapore, Malaysia, or the Philippines.

We’re a global company committed to innovation in eye health. We offer a high‑performance culture, flexible working, and a diverse, inclusive environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive workspace for every team member. All employment decisions are based on business needs, role requirements, and individual qualifications regardless of race, color, ethnicity, national origin, religion, sexual orientation, gender identity, age, disability status, veteran status, or any other characteristic protected by law.

If you require an accommodation during our recruitment process, please let the recruiter from our team know.

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