Brand Manager
Guardian MalaysiaPetaling Jaya, Selangor, Malaysia19 hours ago
Job descriptionCollaborate and interact with brand principals to align on strategies, share best practices and deliver business targets Develop and execute product range strategies, including planning for new product launches and lifecycle management Design and execute annual and seasonal promotional calendars across channels, aligning with business goals and customer insights Develop and implement strategies to drive online sales performance, work with marketing to enhance product visibility, and improve digital customer experience Work closely with brand principals and supply chain on reporting, demand forecasting, stock allocation and inventory level management Bachelor’s degree in Business, Marketing, or related field Minimum 6 years’ experience in brand management, sales or commercial roles, preferably in Health & Beauty, FMCG, or Retail Proven track record in managing P&L and driving sales growth across retail, distribution, and e-commerce channels Regional experience in markets such as Hong Kong, Singapore, Malaysia, Indonesia, or Vietnam is an advantage Strong commercial and brand management skills with a focus on achieving business targets Experience in product lifecycle management, promotion planning, and inventory control Able to analyze market trends and customer insights to identify growth opportunities Good understanding of store operations and ability to motivate front-line teams Excellent communication and negotiation skills for working with brand principals and internal stakeholders Strong leadership, problem-solving, and organizational skills Proficient in Microsoft Office (Excel, PowerPoint, Word) Willing to travel regionally
The Brand Manager (Sales & Operations) will be responsible for building and growing the DFI Health & Beauty Direct Business, managing P&L and leading the end-to-end management of assigned portfolio brands. This role encompasses strategic brand planning, product lifecycle management, operational execution, and commercial performance across multiple sales channels including retail, distribution and e-commerce. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.
Job Responsibilities :
Growth DFI Direct Business
- Manage the P&L of DFI Health & Beauty Direct Business in Hong Kong, Macau, Singapore, Malaysia, Indonesia, Vietnam, Brunei, ensuring financial targets are met. Develop and execute the overall strategy to drive sales growth and profitability
- Analyze market trends and customer insights to identify opportunities for growth
- Drive commercial negotiation with brand principals and internal stakeholders
- Manage store operations to ensure Product Advisors consistently drive sales, foster high levels of customer engagement, enhance sales performance, and provide exceptional customer service across all locations
Brand Management
Job Requirements :
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Brand Manager • Petaling Jaya, Selangor, Malaysia
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