Brand Manager (Lifestyle)

Lead the strategic development and execution of the handbag category to strengthen brand equity, grow market share, and drive profitability — while inspiring and developing a high-performing team. The role requires strong cross-functional ownership & coordination with sales, retail, digital, and distributor teams to ensure brand alignment and commercial success in both markets.

Key Responsibilities

1. Brand Strategy & Business Growth

• Develop and implement annual brand and category strategies aligned with business goals.
• Define clear brand positioning, consumer targets, and growth objectives for handbags.
• Identify market opportunities, category gaps, and emerging trends to drive sales and profitability.
• Translate global or regional brand direction into locally relevant plans and executions.

2. Product & Merchandising Management

3. Marketing & Campaign Execution

4. Retail & Channel Support

5. Consumer & Market Insights

6. Budget & Financial Management

7. People Leadership & Team Development

Key Skills & Attributes

Requirements

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

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Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.