Manager, Brand - Marketing

As a Brand Manager, you will lead the strategic development and execution of branding initiatives to elevate and strengthen the company’s brand image. You will be responsible for overseeing the end-to-end management of branding campaigns, ensuring alignment with organizational goals, and driving measurable business impact.

• Lead the development and implementation of comprehensive branding strategies and campaigns that align with the company’s vision and business objectives.
• Oversee campaign planning, execution, and performance monitoring, providing data-driven insights and strategic recommendations to optimize results.
• Manage budgets and timelines effectively to ensure campaigns are delivered on schedule and within allocated resources.
• Conduct and supervise market research activities to identify emerging trends, consumer behaviors, brand positioning opportunities, and competitive threats.
• Build and maintain strong relationships with external agencies, vendors, and partners, ensuring high-quality deliverables and seamless collaboration.
• Lead and coordinate cross-functional teams – including design, digital marketing, promotions, and communications – to ensure consistent brand messaging across all channels and touchpoints.
• Facilitate and guide creative brainstorming sessions, fostering innovation and fresh ideas to enhance brand campaigns.
• Prepare and present comprehensive post-campaign performance reports to senior management, highlighting key insights, ROI, and strategic recommendations for continuous improvement.
• Oversee the creation of compelling, on-brand content across multiple platforms, ensuring messaging resonates with target audiences.
• Manage administrative processes related to branding initiatives, including billing and progress reporting, while ensuring transparency and accountability within the team.
• Mentor and develop junior team members, fostering a collaborative and high-performance work environment.

Requirements

Seniority level

Employment type

Job function

Industries

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