Regional Strategy Lead – Asia / SEA

Overview The Regional Strategy Director for Asia / SEA is a pivotal leadership role responsible for driving strategic excellence across Asia / SEA on the OneMars team. Acting as a connector between global strategic intent and local execution, this individual will partner closely with Segment Leads and Planning Teams to shape future-facing brand strategies, build scalable frameworks, and drive multi-market cohesion. This role is integral to elevating the strategic backbone of OneMars Asia / SEA, governing performance benchmarking, codifying best practices, and ensuring consistent alignment with Mars’ global vision — while enabling creative and media integration at the campaign and annual planning level.

Responsibilities

Regional Strategic Blueprinting : Partner with AMEA Segment Leads to co-develop regional strategic blueprints, including

Connected Identity (e.g., Growth Cohorts)

Category Entry Points

Brand Experience Architecture

Integrated Intelligence-led Content Strategies

Align with global strategy to localize and implement brand frameworks across regional markets while honoring local nuances.

Multi-Market Planning & Growth Identification : Lead regional multi-market planning efforts across Asia / SEA. Identify white space and growth opportunities, leveraging data and insights to inform prioritization. Harmonize regional campaign execution when scale efficiencies apply.

Strategic Governance & Best Practices : Govern the strategic backbone through codified processes, benchmark tracking, and knowledge sharing using Marcel and other internal systems. Ensure fidelity to global standards while providing room for regional innovation.

Creative & Media Integration : Serve as a strategic bridge between media and creative teams, ensuring alignment between media strategies and creative development. Contribute to the development of strategic inputs for creative briefs and campaign planning. Co-lead or support annual brand planning and campaign briefings with local teams and creative / media partners.

Cross-Functional & Cross-Market Collaboration : Collaborate closely with Planning Teams, Segment Leads, and Orchestration Lead to embed strategy into operational workflows. Actively support cross-agency collaboration, ensuring integrated delivery across PESO channels and capability teams.

Stakeholder Engagement & Global Alignment : Partner with global strategy and business leads to maintain strategic consistency and vertical alignment across the Mars ecosystem. Facilitate knowledge flow between global, regional, and local stakeholders, creating an environment of co-creation and continuous improvement.

Qualifications

10+ years of experience in marketing, brand strategy, integrated communications, or regional planning roles, with 5+ years in senior APAC / SEA strategic leadership.

Strong capability in both upstream strategic thinking and downstream operational execution.

Proven experience leading multi-market brand and communication strategies, preferably in the FMCG or consumer brand category.

Familiarity with Connected ID, audience frameworks, brand architecture, and digital media strategy.

Strong experience in integrated agency environments (creative + media) and managing PESO-based strategic campaigns.

Adept at navigating matrixed organizations with multiple stakeholders and priorities.

Highly collaborative, with a proactive, solutions-first mindset and the ability to synthesize complexity into compelling strategies.

Excellent written and verbal communication skills, with proven experience presenting strategies to C-suite clients and global stakeholders.

Deep cultural fluency and agility in working across diverse markets and organizational structures.

Additional Information

Generous leave entitlements, including birthday leave, rest day and family care leave.

Office closure for World Mental Health Day 10th October.

Additional Company closure for all 4 major festive Celebrations

Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery.

A hybrid working schedule with Friday disconnects.

Rest Relax & Recharge - office closure last week of December every year.

Phone Allowance

Job details

Seniority level : Not Applicable

Employment type : Full-time

Job function : Other

Industries : Advertising Services

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