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Assistant Manager
Chin Hin GroupKuala Lumpur, Kuala Lumpur, Malaysia15 hours ago
Job descriptionManage and optimize Google Search campaigns focused on high-intent keywords and conversion outcomes. Conduct keyword research, A / B testing for ad copies, bid strategy optimizations, and daily budget pacing. Work with internal stakeholders or external vendors to improve on-page and off-page SEO. Support keyword targeting, metadata enhancements, internal linking, and site health optimization. Leverage tools such as Google Search Console, SEMRush to monitor rankings and organic traffic improvements. Collaborate with developers, designers, and UX teams to optimize landing pages and lead forms for conversion and mobile responsiveness. Monitor and improve page load speed, navigation flow, and user experience across key website funnels. Analyze user behavior via tools like GA4, or Microsoft Clarity, HeatMap and implement CRO (Conversion Rate Optimization) strategies. Conduct A / B testing on headlines, CTAs, layouts, and forms to maximize lead quality and conversion rate. Ensure proper setup and management of Meta Pixel, GA4, and Google Tag Manager for reliable conversion tracking. Segment and optimize audiences (lookalikes, retargeting, geo, interest-based) across channels. Deliver weekly and monthly performance reports with actionable insights and recommendations. Bachelor's Degree / Diploma in Marketing, Digital Media, Communications, or a related field. 2–5 years of hands-on experience in performance marketing and SEM, preferably within the Malaysian market. Solid experience managing Meta Ads, Google Search & Display, Performance Max, and TikTok Ads. Strong understanding of SEO fundamentals, keyword strategy, and analytics tools like GA4, Google Search Console, SEMRush, etc. Experience in website or landing page optimization for lead generation. Advanced proficiency in Excel, Google Sheets, for campaign reporting. Experience in lead generation campaigns for sectors such as property, FMCG, e-commerce, home appliances, or interior & lifestyle. Strong communication skills in English; proficiency in Bahasa Malaysia or Mandarin is an advantage. Familiarity with CRM or marketing automation platforms (e.g. IO Respond, OutPerform). Knowledge of UTM tracking, A / B testing, and customer journey mapping. Experience managing regional campaigns (e.g. Malaysia, Singapore, Hong Kong, Taiwan). Understanding of content optimization and backlinking strategies to support SEO.
Key Responsibilities
Paid Media & Lead Generation
- Plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads (Search, Display, Performance Max), and TikTok Ads.
- Develop and manage full-funnel strategies (TOF, MOF, BOF) to drive and nurture quality leads across digital platforms.
- Track, analyze, and report on key performance metrics such as CPL, CTR, ROAS, CPA, and lead quality.
- Collaborate with creative and content teams to deliver effective ad visuals, copy, and landing pages.
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Website Optimization
Tracking, Insights & Reporting
Requirements
Nice to Have
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Assistant Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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