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Sales & Marketing Manager (Retail)

Sales & Marketing Manager (Retail)

City University MalaysiaPetaling Jaya, Selangor, Malaysia
12 hours ago
Job description

Key Responsibilities

1. Sales & Revenue Growth

  • Set monthly / quarterly sales targets and drive performance to exceed them.
  • Identify and manage new sales channels : campus kiosks, Shopee, Lazada, TikTok, pop-up booths, roadshows.
  • Launch promotional campaigns (e.g., student discounts, bundles, loyalty programs).
  • Collaborate with university departments for merchandise deals and events.

2. Branding & Marketing (Digital + Traditional)

  • Create and implement marketing campaigns across Instagram, TikTok, Facebook, WhatsApp Business, and other platforms.
  • Work with content creators / designers for engaging visuals, reels, and ads.
  • Leverage influencers, campus ambassadors, and partnerships to boost visibility.
  • Run targeted ads (Meta Ads, Google Ads) and measure effectiveness.
  • Organize product launches and brand activations with clear KPIs.
  • 3. Staff Management & Development

    Lead and supervise sales promoters, store assistants, interns, and part-timers.

  • Schedule shifts, assign responsibilities, and evaluate performance.
  • Conduct training in customer service, sales, and product knowledge.
  • Build a motivated, high-performing team culture.
  • 5. Customer Service & Relationship Management

    Ensure excellent customer satisfaction across platforms and outlets.

  • Monitor feedback, resolve complaints, and improve service standards.
  • Build a loyal customer database and run retention programs (emailers, WhatsApp campaigns, exclusive offers).
  • 6. Business Development & Strategic Growth

  • Explore B2B opportunities : supply to bookshops, college events, salons, boutiques, and more.
  • Recommend new product lines and collaborations.
  • Stay updated with fashion, beauty, and lifestyle trends to adapt offerings.
  • Present performance reports, forecasts, and strategies to management.
  • 7. Budget & Cost Control

  • Manage operating budgets effectively.
  • Ensure cost-efficient procurement and operations.
  • Track ROI for marketing campaigns and optimize spend.

    Bring Products to the Next Level

    Introduce limited-edition collections and influencer collaborations.

  • Upgrade packaging & presentation to international standards.
  • Create memorable unboxing experiences and loyalty sets.
  • Expand Donna Ricca / perfumes into premium retail counters & malls.
  • Launch a dedicated lifestyle e-commerce site.
  • Key Skills & Requirements

  • Bachelor's Degree in Marketing, Communication, or related field.
  • Strong leadership and multitasking abilities.
  • Experience in retail / FMCG / e-commerce preferred.
  • Proficiency in digital marketing and social media platforms.
  • Analytical mindset with problem-solving skills.
  • Passion for branding, fashion, beauty, and lifestyle trends.
  • Minimum 3–5 years of relevant experience in merchandising, marketing, or retail operations.
  • Job Types : Full-time, Permanent

    Pay : RM6, RM8,500.00 per month

    Benefits :

  • Health insurance
  • Opportunities for promotion
  • Professional development
  • Language :

  • Mandarin (Preferred)
  • Bahasa (Preferred)
  • Work Location : In person

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    Sales Marketing Manager • Petaling Jaya, Selangor, Malaysia

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