Sales & Application Manager

Job Overview

Reporting directly to the Country Manager, you will be responsible for delivering product application solutions to sales channels and customers through engaging product presentations, demonstrations, sales visits, seminars, and workshops. You will implement go-to-market strategies and programs aimed at achieving overall revenue targets and expanding market share within assigned verticals. This includes driving brand awareness through market creation activities and collaborating with distribution partners to build strong sales funnels. You will also perform competitive analysis on Test & Measurement products to inform strategic decisions. Success in this role requires consistently meeting sales targets, maintaining strong relationships with existing customers, and actively identifying new sales opportunities in a timely manner. The position demands a hands-on operational approach, exceptional organizational skills, high motivation, and a disciplined mindset in managing people and maintaining professional standards.

Primary Responsibilities

• Build and maintain strong relationships with channel partners and key customers through regular visits and calls.
• Deliver product application solutions under the One Fluke approach via training sessions, product demonstrations, seminars, workshops and sales engagements.
• Collaborate with internal and external stakeholders to drive revenue growth in current markets and expand into new verticals.
• Support and execute go-to-market strategies and tactical programs in partnership with the Product Marketing Manager to achieve revenue, brand awareness, and market share goals.
• Monitor and manage the sales funnel monthly with channel partners to meet forecasted targets and secure or renew orders across assigned channels and verticals.
• Stay informed about local competitors in the Test and Measurement industry and gather market intelligence to refine Fluke’s strategic direction.
• Lead, motivate, and support channel representatives to meet performance objectives.
• Assist the line manager in identifying growth opportunities through daily operational activities.
• Willing to travel at least 50% of the time within Malaysia.
• Perform any other duties as assigned by the Country Manager.

Qualifications - External

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive : For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety. A wholly owned subsidiary of Fortive Corporation ( Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at

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