Assistant Manager, Cards Marketing

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Merchant Promotions – Initiate and liaise with merchants for promotional offers from negotiations to roll-out, including planning of communication to ensure timely and effective communication coverage.

Card Scheme Campaigns – Increase brand visibility and billings by leveraging on the relevant card scheme campaign(s) (e.g. Visa, MyDebit).

Communications – Ensure marketing campaigns are communicated to all relevant parties and effectively reach out to the target segment(s) through the appropriate channel(s).

Liaise with the respective internal and external stakeholders to ensure marketing campaign(s) are properly executed / implemented per the approved mechanics / concept in a timely manner.

Comply with the regulatory requirements and policies including processes, approvals and budget management.

Monitor competitors' marketing activities and trending of consumer spending behaviour to identify potential business opportunities.