Executive – Software Sales and Marketing

Executive – Software Sales and Marketing

Job Description :

The Sales and Marketing Executive for Software Sales will drive revenue growth and market expansion in the Malaysia market. This role combines sales strategy with marketing initiatives to build customer relationships, identify potential clients, and showcase how our software solutions meet the unique needs of various Malaysian industries. The executive will collaborate closely with product and marketing teams to craft value-driven propositions and work directly with prospects to convert leads into long-term partnerships.

Key Responsibilities :

• Sales Strategy and Lead Generation : Develop and execute sales plans focused on identifying and acquiring new clients in Malaysia across target industries such as finance, retail, restaurant, health, construction, facility and manufacturing.
• Generate and qualify leads through direct outreach, networking, events, and digital channels.
• Identify decision-makers and establish contact with key stakeholders in prospective companies to build relationships and foster trust.
• Client Engagement and Relationship Management : Conduct product demonstrations and presentations tailored to client needs, highlighting solution benefits and ROI.
• Nurture and maintain relationships with prospective and existing clients to ensure high customer satisfaction and retention.
• Collaborate with clients to understand their business challenges and position our software as a tailored solution to these needs.
• Market Research and Competitive Analysis : Research the Malaysia market to identify trends, customer preferences, and competitive landscape.
• Analyze competitor offerings to effectively differentiate our software solutions and position them as the preferred choice.
• Provide insights to management on market demands and customer feedback to inform product development and marketing strategies.
• Marketing Support and Campaign Execution : Assist in the creation and implementation of targeted marketing campaigns aimed at lead generation, customer engagement, and brand awareness.
• Coordinate with the marketing team to develop localized content, including case studies, white papers, and social media posts relevant to the Malaysian market.
• Participate in trade shows, seminars, and online events to represent the company, network with potential clients, and promote the company’s software solutions.
• Sales Forecasting and Reporting : Track and report sales metrics, forecast revenue, and analyze sales trends to identify areas for improvement.
• Prepare weekly, monthly, and quarterly reports for the sales manager, providing insights on performance, pipeline development, and conversion rates.
• Collaborate with the sales and marketing teams to adjust strategies based on performance metrics and market changes.

Qualifications and Skills

Why Join Opus Technology?

To apply, please send your CV / Resume to the provided email address.

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