Digital Performance Manager

Overview

Digital Performance Manager

We embrace People First, by nurturing and empowering our talents on their growth journey with us. We simultaneously reward and allow our people to make a difference to their work and development.

Scope of the role :

The role sits within one of OMD’s most valuable account teams, servicing few of the important brands in the agency. The team is highly passionate about providing creative, analytical, and innovative solutions to the client while delivering dynamic operations. As a Digital Manager, you will be the face of OMD, develop relationships with clients, and be seen by clients as a valuable member of the Performance team who adds value to the business.

Responsibilities

• Work with the media planning team to service clients and provide solutions with experienced technical and analytical digital knowledge
• To support the media planning team on Precision Marketing and digital performance campaigns, including but not limited to strategy, planning, audience, insights and recommendations
• Understand the client’s business well and establish the relevant and valuable digital KPIs measurement
• Lead the digital performance conversations through leadership and oversee operations. Ensure delivery against best practices and set new benchmarks in performance both internally and with clients
• Oversee performance reporting management. Provide ongoing detailed reporting & media learnings, campaign optimization recommendations with point of view & justifications with weekly and monthly cadence
• Lead digital media strategies based on marketing briefs, communication objectives / strategies, consumer insights, and segments / competitive scenarios. Strategies include online mobile, and other digital activities (such as SEM, paid Social, Display, Video, Mobile, and Programmatic buying) to strategize multiple Segments of Interest, Affinity, and demographics along with the Remarketing List definition
• To drive digital conversations and solutions beyond just paid media optimization across owned and earned media optimization such as Web Analytics (GA4), SEO, content optimization, CRO and Data Analytics to improve overall agency’s deliveries on campaign performance
• Lead digital innovation by initiating test and learn initiatives. Conduct case studies with a thorough understanding and knowledge of the digital landscape, as well as the latest market and industry trends and updates
• Staying up-to-date with the latest market and industry trends and updates ensures that digital innovation and novelty remain at the forefront
• Able to lead, train and upskill team

Required Skills or Attributes

Seniority level

Employment type

Location

Petaling Jaya, Selangor, Malaysia

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