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Influencer Marketing Manager (Beauty Industry)
Influencer Marketing Manager (Beauty Industry)Ulike Global • Kuala Lumpur, Kuala Lumpur, Malaysia
Influencer Marketing Manager (Beauty Industry)

Influencer Marketing Manager (Beauty Industry)

Ulike Global • Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Influencer Marketing Manager (Beauty Industry)

Ulike Global Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia

3 days ago - Be among the first 25 applicants

Key Responsibilities :

  • Develop & execute influencer strategies focused on Malaysia / Southeast Asia beauty markets (skincare, makeup, personal care).
  • Identify, onboard, and manage relationships with beauty influencers (macro / micro / nano) across Instagram, TikTok, and Xiaohongshu.
  • Lead end-to-end campaigns—from brief to reporting—with a focus on ROI and sales conversion.
  • Analyze performance data (engagement, reach, conversions) to optimize strategies.
  • Stay updated on beauty trends, platform algorithms, and competitor activities in SEA.

Must-Have Requirements :

  • 3+ years in influencer marketing, specifically in beauty / personal care (agency or brand side).
  • Proven portfolio of beauty influencer campaigns in Malaysia / SEA markets.
  • Deep understanding of TikTok / Instagram / YouTube content best practices.
  • Strong negotiation skills with experience in contracts, budgets, and influencer gifting.
  • Fluent in English + Malay (Mandarin is a huge plus for cross-border collabs).
  • Nice-to-Have :

  • Experience with affiliate marketing or live-stream commerce.
  • Existing network of SEA-based beauty influencers.

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    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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