Consumer Marketing Manager
KasperskyKuala Lumpur, Kuala Lumpur, Malaysia17 days ago
Job descriptionPlan, execute, and optimize regional and in-market campaigns focused on building brand awareness, generating leads, driving conversions, and supporting product adoption; Collaborate with digital and channel teams to manage the full campaign lifecycle—from strategy and agency / vendor management to contracting, budgeting, activation, and performance tracking; Identify and manage brand partnership opportunities to enhance campaign reach, engagement, and value across relevant platforms and channels; Identify, onboard, and manage KOL and influencer partnerships through agencies or direct collaboration; Oversee content creation and ensure influencer output aligns with brand messaging, tone, and regional campaign goals; Coordinate KOL campaigns across multiple markets and evaluate performance against campaign KPIs and engagement benchmarks; Manage regional marketing budgets and finance processes, ensuring efficient spend, timely accruals, and adherence to internal policies; Track and report on campaign performance, measuring impact against key business and marketing KPIs; Work closely with finance and legal teams to ensure timely contract execution, PR submissions, and accurate documentation for all marketing activities; Bachelor’s degree in Marketing, Communications, Business, or a related field; Minimum 5 years of experience in regional B2C marketing, ideally within the technology or cybersecurity sectors; Strong background in campaign management, product marketing, localization, and budget oversight; Experience managing agency relationships, influencer partnerships, and cross-market initiatives; Proficient in digital marketing tools, metrics analysis, and performance reporting; Excellent communication, project management, and cross-functional collaboration skills; Fluent in English; additional fluency in Mandarin or other regional languages is an advantage;
Consumer Marketing Manager
The Consumer Marketing Manager is responsible for driving B2C marketing strategy and execution across Southeast Asia (SEA) and Greater China Region (GCR). This role drives cross-functional collaboration across product marketing, campaign development, brand partnerships, influencer (KOL) engagement, and budget oversight to support regional business objectives and deliver strong marketing ROI.
Key Responsibilities :
- Drive the planning and execution of B2C product marketing initiatives across SEA and GCR;
- Collaborate with internal teams (PR, social media, digital, channel) and external partners to deliver cohesive, high-impact marketing campaigns;
- Oversee the localization and quality assurance of product marketing materials, ensuring cultural relevance across markets (e.g., Simplified Chinese, Traditional Chinese, Vietnamese);
- Lead the creative development and localization of campaign assets for digital, channel, and offline;
Marketing Campaign Development & Execution :
KOL & Influencer Management :
Budget, Reporting & ROI Management :
Qualifications & Experience :
Seniority Level : Mid-Senior level
Employment Type : Full-time
Job Function : Marketing
Industries : Computer and Network Security; Marketing Services
#J-18808-Ljbffr
Create a job alert for this search
Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
Related jobs
The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, ...Show moreLast updated: 30+ days ago
)
Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
Manage all online and offline advertising ...Show moreLast updated: 30+ days ago
%20Bhd)
At BID Operations, we are passionate about supporting our clients in their journey towards success.Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of yo...Show moreLast updated: 13 days ago
We are seeking a superstar Regional CRM manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels.Being a high g...Show moreLast updated: 30+ days ago
Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest.
Since our founding in 2018, we...Show moreLast updated: 26 days ago
%20Sdn%20Bhd)
Marketing Manager- FMCG
EPS ConsultantsShah Alam, Selangor, MYQuick Apply
Marketing Manager (Global)
Nasty Holding Sdn BhdPetaling Jaya, Selangor, Malaysia We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies.
Our culture values smart execution, strong part...Show moreLast updated: 30+ days ago
Product Marketing Manager - FX & CFDs Industry - Based in Malaysia
SummitNext Technologies Sdn BhdKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia This role requires a strong background in marketing campaign management, analytics, and cross-functional collaboration.You will be responsible for creating impactful marketing materials, managing o...Show moreLast updated: 30+ days ago
- Promoted
- New!
Manager, Marketing
Cement Industries of Malaysia Berhad (CIMA)Petaling Jaya, Selangor, Malaysia Since 1972, Cement Industries of Malaysia Berhad (CIMA) has established itself as a key construction material partner in Malaysia and the regional market.
With a proven track record in iconic infras...Show moreLast updated: 6 hours ago
Performance Marketing Manager
SolarvestPetaling Jaya, Selangor, MYQuick Apply
- Promoted
Consumer Marketing Manager
NestléPetaling Jaya, Selangor, Malaysia Joining Nestlé means you are joining the largest Food and Beverage Company in the world.At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quali...Show moreLast updated: 30+ days ago
- Promoted
Manager, Performance Marketing
WPP MediaKuala Lumpur, Kuala Lumpur, Malaysia WPP Media Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Be among the first 25 applicants.About WPP Media : WPP is the creative transformation company.
We use the power of creativity to bu...Show moreLast updated: 6 days ago
- Promoted
- New!
Senior Manager, Customer Segmentation
AEON Credit Service (M) BhdKuala Lumpur, Kuala Lumpur, Malaysia AEON Credit Service (M) Bhd' is seeking a talented and experienced candidate to lead our Customer Insight & Experience team.
In this full-time position based in Bangsar South, Kuala Lumpur, you will...Show moreLast updated: 6 hours ago
Customer Lifecycle Marketing Manager (Growth)
BID OperationsKuala Lumpur, Federal Territory of Kuala Lumpur, MYQuick Apply
- Promoted
- New!
E-Commerce Marketing Performance Manager
ADAKuala Lumpur, Kuala Lumpur, Malaysia E-Commerce Marketing Performance Manager.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.ADA is a leading data and artificial intelligence (AI) company that designs and executes integrate...Show moreLast updated: 8 hours ago
- Promoted
Marketing Manager
Quant Tech PiKuala Lumpur, Kuala Lumpur, Malaysia Quant Tech Pi, a quantitative trading firm based in Kuala Lumpur, Malaysia.Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
Quant Tech Pi is a quantitative trading firm that star...Show moreLast updated: 30+ days ago
CRM Manager
PRISM+Kuala Lumpur, Federal Territory of Kuala Lumpur, MYQuick Apply
Marketing Manager - FX & CFDs Industry - Based in Malaysia
SummitNext Technologies Sdn BhdKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia This role requires a strong background in marketing campaign management, analytics, and cross-functional collaboration.You will be responsible for creating impactful marketing materials, managing o...Show moreLast updated: 20 days ago
- Promoted
Product Marketing Manager, MV Distribution Solutions
ABBPetaling Jaya, Selangor, Malaysia Product Marketing Manager, MV Distribution Solutions.ABB, a global market leader, seeks a Product Marketing Manager to drive sales and market growth for Medium Voltage Distribution Solutions (ELDS)...Show moreLast updated: 30+ days ago
Brand Marketing Manager
moomooKuala Lumpur, Federal Territory of Kuala Lumpur, MYQuick Apply
- Promoted
- New!
Clinical Marketing Manager, IGT-S APAC
Philips Iberica SAUPetaling Jaya, Selangor, Malaysia Clinical Marketing Manager, IGT‑S APAC.As a Clinical marketing manager, you will work on the implementation and execution of a strong market readiness, be involved with downstream marketing activit...Show moreLast updated: 8 hours ago
- Promoted
Marketing Manager
MAMEE-Double Decker (M) Sdn BhdSubang Jaya, Selangor, Malaysia Energetic and intuitive marketeer with good communication and strategic skills.Proven ability to identify opportunities and deliver effective marketing plans to generate results.Have experience in ...Show moreLast updated: 30+ days ago
- Promoted
- New!
Senior Marketing Manager
Paramount Property Development Sdn BhdShah Alam, Selangor, Malaysia We are seeking a dynamic and strategic Senior Manager, Marketing to lead our project launches and drive impactful marketing strategies for property developments in the Central Region.This position ...Show moreLast updated: 8 hours ago