Senior Digital Marketing Executive

Job Description

Responsible for Product Sales & Marketing and promotional activities.

Prepare marketing materials such as catalogue / leaflet / posters / brochure / flyers / banner / billboard.

Create and develop marketing materials such as articles, blog posts, newsletters internally (for staff) and external (for customer) and videos in creative ways; Utilize data analytics to identify the most effective types of content and adjust strategies accordingly.

To communicate with magazines, newspapers, vendors and other related companies to produce creative materials.

To assist in managing, develop and updating company website / Apps / E-commerce Platforms and social media accounts (Facebook, Twitter, Instagram).

To respond to comments and enquiries from customers and followers on social media and relevant websites.

To follow up or monitor customer complaints and feedback promptly.

To assist the immediate superior in generating ideas to promote the company's brand through external and internal campaigns.

Provide the immediate superior with the strategic marketing intelligence that is crucial for decision-making.

10.  To analyze campaigns and recommend strategic and tactical changes to maximize campaign performance.

11.  Conducts market research, advertising and promotes new product and services; Stay updated with market trends and competitors' activities to identity opportunity for innovation.

12.  To prepare sales quotation approved by the immediate superior and effectively follow-up on the potential clients.

Qualifications :

• Bachelor's degree in Digital Marketing, Business Administration, or a related field.
• Strong interpersonal, negotiation, and communication skills.
• Proficiency in Microsoft Office.
• Self-motivated with the ability to work independently and as part of a team.
• At least 1-2 year(s) of related working experience in digital marketing.