Senior Product Manager | AI, Fintech & UX
Direct Lending is an award-winning Malaysian fintech on a mission to make financing simple, safe, and affordable for everyone. We’re entering our next growth phase : rebuilding our product with a customer-first and AI-driven mindset. We’re looking for a hands-on Senior Product Manager who loves building, experimenting, and moving fast. You’ll lead a 4-person product team, own the roadmap, and partner with tech, data, credit, business, and external partners to deliver products that delight users and power growth.
Responsibilities
- Design and build the future : Create AI-powered, customer-first products that redefine how Malaysians access and experience financing.
- Autonomy & impact : Report directly to the Founder; own the product vision and execution.
- Growth & innovation : Work at the intersection of AI, credit, UX, and fintech.
- Startup culture : Lean, flat, execution-driven with hybrid working flexibility; office next to MRT TTDI (plus free snacks / coffee / tea).
- Product Vision & Roadmap : Define, prioritise, and execute the product roadmap aligned with Direct Lending’s growth strategy.
- AI-First Rebuild : Drive the next-gen product experience using AI and automation to simplify financing journeys.
- Balance Speed & Structure : Plan and prioritise so the team can move fast without chaos.
- Team Leadership : Manage and grow a 4-person product team; set clear goals and coach for delivery excellence.
- Stakeholder Alignment : Collaborate with tech, data, credit, business teams, and external partners to align product execution with company goals.
- User Experience : Champion customer-first design, ensuring frictionless, intuitive, and delightful product experiences.
- Subject Matter Expertise : Be the in-house go-to for product development, with deep understanding of fintech and credit products.
What We’re Looking For
Proven track record of delivering B2C products end-to-end (fintech, credit, or financial services preferred).Strong technical grounding; able to work effectively with engineering, data science, credit, and business teams.Hands-on builder : bias to execute, experiment, and iterate fast.Customer-obsessed mindset with ability to turn insights into product innovation.Experience with AI-driven products, agents, or automation (preferred, strong advantage).Excellent stakeholder management; able to balance business, customer, and regulatory needs.Able to plan and prioritise effectively, ensuring fast progress without chaos.If not you, who? If not now, when?
Send your CV with a cover letter to and let us know what excites you about this role. We regret that only shortlisted candidates will be notified.
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