Assistant Marketing Manager (B2B / Industrial Technology)

Job Description

Role Overview :

We are seeking a dynamic marketer who can drive brand visibility, generate quality leads, and support business growth through integrated campaigns, digital initiatives, and partner collaborations. This role requires a balance of strategic thinking and hands-on execution, working across digital, content, events, and co-marketing activities to align with overall business objectives.

Key Responsibilities :

• Plan and deliver end-to-end marketing campaigns that combine digital, social, content, events, and partner-led initiatives.
• Ensure campaigns are consistent with group-wide objectives while maximizing ROI and overall market presence.
• Implement programs that elevate business unit branding, attract prospects, and support sales opportunities.
• Manage and optimize corporate website and eShop to provide accurate, engaging, and user-friendly content.
• Oversee SEO and SEM activities with external partners to improve visibility, web traffic, and lead acquisition.
• Launch targeted campaigns across social media, email, and paid channels to enhance engagement and pipeline growth.
• Adopt AI-powered marketing solutions for content creation, automation, and faster campaign execution.
• Work closely with key technology partners on co-marketing initiatives and go-to-market programs.
• Support regional marketing efforts by localizing activities while maintaining alignment with corporate direction.
• Assist in customer-facing programs such as loyalty initiatives, surveys, and satisfaction monitoring.
• Collaborate with business units to translate customer feedback into actionable marketing activities.
• Manage the marketing budget effectively, ensuring investments deliver measurable outcomes across digital, content, and event initiatives.
• Track campaign performance against KPIs such as lead generation, brand growth, and customer satisfaction.
• Apply data insights to refine strategies and improve campaign effectiveness.

Requirements

Requirements

Integrated Campaign Management, Digital Marketing (SEO / SEM / social media), Partner and Co-marketing, Lead Generation, Branding and Visibility Building, Event Marketing, Customer Engagement Programs, Marketing Automation