Job overview :
We are looking for a creative marketing manager for Malaysia's leading electronic device brand. You will be responsible for developing and implementing a full range of marketing strategies to increase brand awareness, drive product sales growth, and expand our share in the local and international markets.
Responsibilities :
Brand building and promotion
- Develop and implement brand strategies to enhance brand awareness and reputation in the local and international markets.
- Manage brand image and ensure that all marketing materials are in line with the brand tone.
- Plan and execute online and offline brand activities.
Digital Marketing and Social Media Management
Lead the digital marketing team to optimize the performance of channels such as SEO / SEM, email marketing, etc.Analyze market data and adjust marketing strategies to increase user engagement and conversion rate.Market Research and Competition Analysis
Monitor industry trends, consumer behavior and competitor dynamics, and provide market insight reports.Adjust product positioning, pricing strategies and promotions based on research results.Sales Support and Channel Marketing
Work closely with the sales team to develop promotional activities and channel incentive plans to drive B2B and B2C sales.Provide marketing support to distributors and retailers (such as POS materials, training, joint promotions, etc.).Compliance and Risk Management
Ensure that all marketing activities comply with e-cigarette regulations in Malaysia and target markets.Work with the legal team to avoid potential legal risks.Requirements :
More than 5 years of marketing experience, FMCG, tobacco or related industries are preferred.Proficient in digital marketing (social media, content marketing, SEO / SEM).Excellent creative ability and brand management experience.Data analysis ability (familiar with Google Analytics, social media analysis tools).Excellent team management ability.