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Marketing Manager- FMCG
EPS ConsultantsShah Alam, Selangor, MY30+ days ago
Job type
- Quick Apply
Job descriptionDevelop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement. Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO / SEM) to drive brand presence and consumer interaction. Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image. Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception. Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising. Monitor digital campaign performance and adjust tactics to optimize reach and engagement. Work closely with the local marketing manager (BTL) to ensure alignment of ATL and BTL activities, maximizing overall campaign impact and synergy. Coordinate on joint initiatives to create a cohesive marketing strategy that covers both consumer-facing and trade-facing activities. Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies. Use data-driven insights to guide strategic decisions and refine marketing activities. Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, and digital vendors) to drive successful campaign execution. Present marketing plans and results to the regional business manager and senior management. Develop and manage the ATL marketing budget, ensuring efficient allocation of resources across various channels. Track spending and campaign ROI, providing regular reports to the regional business manager. Ensure all ATL campaigns adhere to brand guidelines and regulatory standards. Maintain a consistent and compelling brand message across all ATL channels. Measure and evaluate the effectiveness of ATL campaigns using KPIs such as reach, engagement, and brand equity scores. Generate performance reports and actionable insights to inform future strategies. Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous. Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing. Proven track record of managing multi-channel digital campaigns and brand-building activities. Experience in the personal care or ethical marketing space is a plus Monday- Friday (8am-5pm) Medical insurance coverage for inpatient, outpatient, and specialists extended to family members 28 days of Sick Leave 17 days of Annual Leave Performance bonus based on individual and company performance Follows Malaysian Public Holidays & more
Job Purpose :
- The Marketing Manager (ATL & Brand Building) will be responsible for planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns.
- This role is critical in driving brand awareness and creating a positive brand image that supports overall business growth. The incumbent will focus on building brand equity through digital platforms and traditional media while working closely with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities.
- This position requires strong collaboration skills and strategic thinking to ensure consistent brand messaging and effective market impact.
Key Responsibilities :
ATL Strategy Development & Execution
Brand Building and Trade & Ethical Channel Management
Digital Marketing & Content Strategy
Collaboration & Alignment with BTL
Market Research & Consumer Insights
Stakeholder Management
Budget Planning & Management
Brand Compliance & Governance
Performance Analysis & Reporting
Requirements
Benefits
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Marketing Manager • Shah Alam, Selangor, MY
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