Performance Marketing Manager

Responsibilities

• Strategic Planning & Growth Marketing : Develop and implement integrated marketing strategies aligned with business objectives. Design full-funnel marketing plans (awareness, interest, conversion, loyalty) with clear KPIs and ROI targets. Identify new growth opportunities across emerging platforms and markets.
• Performance Marketing : Plan, manage, and optimize paid digital campaigns across Google Ads, Meta (Facebook / Instagram), TikTok Ads, and XHS Ads. Drive conversion-based campaigns with strong focus on CAC, ROAS, and LTV. Analyze A / B test results and user behavior data to optimize ad creatives, targeting, and bidding strategies. Implement retargeting and funnel segmentation for remarketing campaigns.
• TikTok & XHS Marketing : Lead TikTok & Xiaohongshu strategy covering both paid ads and organic content. Collaborate with influencers, KOCs, and content creators for user-generated content (UGC) and community buzz. Plan and execute TikTok / XHS campaigns aligned with key trends, brand moments, and local culture. Monitor TikTok / XHS algorithms, trends, and content performance to optimize visibility and engagement.
• Content Marketing & SEO : Develop a strong content calendar across platforms (website, social, blogs, TikTok / XHS, YouTube). Work with internal and external teams to produce impactful creative assets (videos, carousels, reels, storytelling). Ensure content consistency across channels and alignment with the brand voice. Support organic traffic growth through keyword-optimized and trending content.
• Data Analysis & Reporting : Use platforms like GA4, TikTok Ads Manager, Meta Ads Manager, XHS backend, etc. to analyze campaign results. Track and report on KPIs including CTR, CPA, ROAS, engagement rates, and organic reach. Present performance dashboards and optimization plans to leadership. Coordinate with product, sales, creative, and influencer teams to align marketing priorities. Manage freelance creators, agency partners, and vendors for campaign execution. Mentor junior team members and contribute to hiring efforts as needed.

Requirements

Preferred Qualifications

Seniority level

Employment type

Job function

Industries

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