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KOL Marketing Manager

KOL Marketing Manager

AnyMind GroupKuala Lumpur, Kuala Lumpur, Malaysia
9 hours ago
Job description

Overview

Manager, People | Talent Acquisition | Employer Branding | We're Hiring!

We are seeking an Influencer Marketing Manager to lead and execute impactful campaigns. In this role, you will manage junior team members, collaborate with cross-functional teams, and build strong relationships with creators and KOLs to deliver effective client solutions.

What You'll Do

  • Manage juniors on day-to-day activities and provide guidance and mentorship.
  • Support in guiding the work of executives and interns, ensuring alignment with campaign objectives and timelines.
  • Collaborate with cross-functional teams, including Business Development and Account Management, to understand client requirements and objectives.
  • Utilize expertise in influencer marketing to translate client briefs into effective campaign strategies that resonate with target audiences.
  • Conduct negotiations with influencers regarding pricing, deliverables, and contractual agreements, ensuring alignment with campaign budget constraints and client expectations.
  • Develop innovative approaches to influencer selection, content creation, and campaign activation to maximize engagement and impact.
  • Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers across relevant industries.
  • Work closely with Talent Management to identify, onboard, and manage influencer partnerships that align with campaign goals and brand values.
  • Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
  • Conduct market research and competitor analysis to identify new opportunities and potential challenges in the influencer landscape.

Who You Are

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • Proven experience in influencer marketing with minimum 3-5 years, with a strong portfolio of successful campaigns and partnerships.
  • Excellent leadership and team management skills, with the ability to motivate and inspire team members to achieve goals.
  • Exceptional communication and interpersonal abilities, capable of building rapport with influencers, clients, and internal stakeholders.
  • Strong analytical skills, with proficiency in data analysis and performance tracking tools.
  • Strategic thinker with a creative mindset and a passion for staying ahead of industry trends.
  • Previous experience in client-facing roles and the ability to effectively translate client needs into actionable strategies.
  • Familiarity with social media platforms, influencer management tools, and content creation workflows
  • Why You'll Love It

  • Advanced AI tools for all positions
  • Performance Review (2 times per year)
  • Annual Performance Bonus
  • Marriage, Compassionate, and Parental Leaves
  • Health Insurance
  • Social Security
  • Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
  • Fun events at office
  • Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Advertising
  • Industries : Advertising Services and Marketing Services
  • #J-18808-Ljbffr

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    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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