Brand Marketing Executive - Food Service Business Department

Brand Marketing Executive - Food Service Business Department

The Brand Marketing Executive is responsible for planning, developing, and executing effective brand and marketing strategies to drive business growth in the Food Service Business with a focus on the HORECA (Hotel, Restaurant & Catering) segment.

The ideal candidate will have 2–3 years of experience in the food industry , preferably with seasoning or ingredient-based products , and possess strong analytical, statistical, and event management skills . This position requires a proactive individual who can work collaboratively across departments and manage stakeholder relationships effectively.

Key Responsibilities

• Develop and implement strategic brand and marketing plans to strengthen Ajinomoto’s position in the Food Service and HORECA markets.
• Conduct comprehensive market research and data analysis , including competitor benchmarking, sales performance tracking, and consumer trend evaluation.
• Manage and execute marketing campaigns, trade activities, and culinary events to enhance brand awareness and engagement.
• Collaborate closely with cross‑functional teams — including Sales, R&D, Culinary, Production, and Corporate & Business Communication — to ensure marketing activities are well aligned with business objectives.
• Build and maintain strong relationships with internal and external stakeholders , including distributors, chefs, and key HORECA partners.
• Prepare, monitor, and evaluate marketing budgets, campaign reports, and ROI analyses to ensure efficient use of resources.
• Support product innovation initiatives through market insight, customer feedback, and performance data.
• Ensure brand consistency and compliance across all communication materials, platforms, and activities.

Requirements

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