Trade Marketing Executive - Food Service Business Department

Trade Marketing Executive - Food Service Business Department

The Trade Marketing Executive (Food Service Business) plays a vital role in bridging sales and brand marketing to strengthen Ajinomoto’s presence within the HORECA channel (Hotels, Restaurants, Cafes, Catering, and Food Manufacturers) . This position focuses on developing and executing trade programs, managing distributor relationships , and ensuring effective product visibility and promotion in the Food Service market. Working closely with cross‑functional teams, the executive will support sales growth , brand activation , and new business opportunities across Malaysia’s dynamic Food Service segment.

Key Responsibilities

• Develop & Execute Trade Programs : Plan, implement, and evaluate trade marketing campaigns, promotions, and activities for HORECA and distributor partners.
• Sales Support : Collaborate with the sales team to provide POS materials, product information, and promotional tools to achieve sales targets.
• Trade & Customer Relationship : Build strong relationships with key distributors, chefs, and business owners to ensure visibility and product penetration.
• Product Visibility & Merchandising : Manage trade channel displays and merchandising to maximize product exposure and brand presence.
• Market & Competitor Insights : Track competitor activities, market trends, and promotion performance to provide actionable recommendations.
• Training & Communication : Conduct product and brand training sessions for distributor sales teams and internal stakeholders.
• Budget Management : Manage and optimize trade marketing budgets to ensure cost-effectiveness and ROI.
• New Business Support : Contribute to identifying and developing new business opportunities and applications within the Food Service channel.

Key Requirements

Application Information

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