Marketing Manager (Worldfirst)

Senior Marketing Specialist (Worldfirst) As a dynamic and organized professional, you will drive acquisition efforts through digital and field marketing, localize content, and grow our partnership community in Malaysia. This role focuses on ensuring marketing and partnership activities drive acquisition and growth in Malaysia.

Overview Role : Senior Marketing Specialist responsible for field marketing, growth marketing, and marketing media and campaign management in Malaysia, with a focus on B2B partnerships and fintech / e-commerce contexts.

Responsibilities

Field Marketing & KOL Management

Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition.

Conceptualize and project manage end-to-end events and campaigns.

Lead the events calendar — owned, sponsored, and partnership events.

Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets.

Ensure timely delivery and quality control of marketing and partnership events.

Capture social content during events to support marketing efforts.

Conduct post-event reporting on conversion-driven events, both online and offline.

Manage the end-to-end process of partner marketing relationships.

Explore and experiment with new partnerships to drive acquisition.

Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion.

Growth Marketing

Responsible for overall client acquisition KPIs through marketing channels.

Propose and execute new acquisition tactics based on the Malaysian market.

Identify and test new channels to drive acquisition and user growth.

Analyze and draw insights from customer data to inform strategic commercial and marketing decisions.

Optimize existing channels (online / offline / internal and external network) to improve conversion rates.

Manage an approved budget with the goal of lowering cost per acquisition.

Engage with customers and partners to understand pain points and deliver solution-driven campaigns.

Understand the competitive landscape and develop a unique value proposition for customers.

Marketing Media and Campaign Management

Collaborate with paid performance and social media teams to drive a full-year content calendar for owned and paid channels.

Identify relevant local media and online communities to increase brand presence.

Work with the global performance team to localize, track, and analyze paid campaign metrics, including A / B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.

Qualifications

Bachelor's degree in Consulting, Business Management, Marketing & Communications, or a related field.

7-10 years of experience in B2B partnerships, marketing, or a similar role, preferably in the fintech or e-commerce industry.

Excellent verbal and written English communication, fluent in one other language (e.g., Chinese).

Proactive, results-oriented, with strong project management skills and ability to meet deadlines.

Customer-first mindset with empathy toward customers’ pain points and challenges.

Ability to thrive in a fast-paced environment and adapt to change.

Comfortable working in a cross-cultural environment and with SEA local culture.

Seniority and Employment

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing

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