Head of Customer Engagement & Activation

Head of Customer Engagement & Activation

The Head of Customer Engagement & Activation is a mission-critical senior leadership role responsible for driving Maxis Business's physical and experiential marketing strategy.

This role owns the planning, execution, and management of all B2B events (physical and virtual), regional activations, sponsorships, and the flagship Maxis Business Innovation Centre (MBIC).

The role is accountable for transforming brand engagement into measurable business outcomes, including pipeline generation, brand visibility, and accelerated customer acquisition.

Key Responsibilities

• Strategic Leadership & Activation Planning : Serve as the strategic owner for all B2B events, sponsorships, and activations.
• Maxis Business Innovation Centre (MBIC) Management : Hold direct responsibility for the strategic management and optimization of the MBIC.
• Activation & Experience Execution : Drive a culture of operational excellence, ensuring the flawless end-to-end execution of all events and activations.
• Cross-functional Collaboration & Stakeholder Management : Act as a key liaison, collaborating closely with Segment Marketing to ensure all activations are tailored to specific segment needs.
• Performance Management & Accountability : Own and manage the Customer Engagement & Activation pillar budget, with a focus on optimizing Return on Investment (ROI) for all activities.

Requirement for the role

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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