Senior Marketing Executive

LUXASIA Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Marketing Executive

We're looking for a highly organized yet passionate marketer to bring our professional haircare brands to life online, in-store, in-salon, and even in Sephora. As Senior Marketing Executive, you will turn bright ideas into real results while having fun.

Responsibilities

• Dream up and execute fun, fresh campaigns that connect with consumers through digital, retail, salon, and Sephora channels.
• Turn global directions into locally relevant stories that spark excitement.
• Manage brand presence across social media and e-commerce platforms, create online offers, homepage features, and paid campaigns that convert browsers into buyers.
• Plan and execute CRM and EDM initiatives, from customer journey mapping to engaging email content and campaign blasts.
• Collaborate with KOLs and influencers to boost reach and traffic.
• Track performance and find new ways to grow visibility and sales.
• Plan and roll out in-store activations, pop-ups, and events that get people talking.
• Work with Sephora and retail teams to ensure the brand shines on-shelf and in experience.
• Partner with media, influencers, and creators to tell authentic brand stories; manage seeding, media kits, and launch events.
• Collaborate with cross-functional teams to ensure campaigns roll out seamlessly across all touchpoints.

Requirements

Benefits

We offer a collaborative environment that celebrates innovation, inclusion, and excellence. Join us to grow your career with a dynamic team committed to diversity, equity, and inclusion.

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

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