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(WFH) Digital Marketing Specialist
Alpha Iota BPOBayan Lepas, Penang, Malaysia5 hours ago
Job descriptionCreative Strategy & Campaign Direction Lead ideation of campaign concepts, hooks, narratives, and content formats that resonate with gaming audiences. Translate insights and briefs into clear creative direction for designers, editors, and writers. Market & Competitor Research Analyze top-performing ads and competitor campaigns to identify creative gaps and white space opportunities. Maintain a trend deck or swipe file that keeps the team inspired and informed. Performance-Backed Strategy Build creative testing frameworks from angles and hooks to formats and messaging. Help establish feedback loops between design and performance teams. Collaboration & Creative Briefing Collaborate closely with content producers to ensure creative output is aligned with both strategy and brand. Step in with light design support if needed during high-volume periods or team absences (optional, not core). Messaging & Audience Insights Maintain consistency across creative touchpoints while tailoring messaging to different audience segments and platforms. 2 - 4 years of experience in creative strategy, brand planning, or campaign ideation, preferably within digital marketing, gaming, or entertainment sectors. Familiarity with performance-driven marketing; you understand how creative connects to acquisition and retention. Strong experience analyzing competitor campaigns and distilling insights from ad libraries and market tools. Confident in leading creative brainstorming sessions and giving feedback to execution teams. Excellent written and verbal communication skills in Chinese and English. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Outsourcing and Offshoring Consulting
Overview
Alpha Iota BPO Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Role : (WFH) Senior Digital Marketer
Note : The base pay range is provided by Alpha Iota BPO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Join Our Alpha Iota Family, Where Everyone Wins!
Benefits
- Exciting Work-from-Home Opportunities
- Learning & Development Programs to Upskill Yourself
- Lucrative Salary Package
- Health and Wellness Perks & Benefits
- Motivating and Supportive Teams
- and lots more!
Responsibilities
Develop creative strategies that align with acquisition and engagement goals across paid and owned channels.
Monitor trends across the gaming and digital advertising space using tools like Meta Ads Library, BigSpy, and TikTok Creative Center.
Collaborate with media buyers and marketing leads to review ad metrics (CTR, ROAS, CVR, LTV, etc.) and utilize them to inform creative testing and refinement.
Serve as the strategic lead on creative projects, writing briefs, defining objectives, and guiding brainstorming sessions.
Understand the psychology and motivation of gamers and help shape messaging that speaks to their desires and triggers.
Qualifications
Seniorities & Employment
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Digital Marketing Specialist • Bayan Lepas, Penang, Malaysia
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