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(WFH) Digital Marketing Specialist

(WFH) Digital Marketing Specialist

Alpha Iota BPOBayan Lepas, Penang, Malaysia
5 hari lalu
Penerangan pekerjaan

Overview

Alpha Iota BPO Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Role : (WFH) Senior Digital Marketer

Note : The base pay range is provided by Alpha Iota BPO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Join Our Alpha Iota Family, Where Everyone Wins!

Benefits

  • Exciting Work-from-Home Opportunities
  • Learning & Development Programs to Upskill Yourself
  • Lucrative Salary Package
  • Health and Wellness Perks & Benefits
  • Motivating and Supportive Teams
  • and lots more!

Responsibilities

  • Creative Strategy & Campaign Direction

    • Develop creative strategies that align with acquisition and engagement goals across paid and owned channels.

  • Lead ideation of campaign concepts, hooks, narratives, and content formats that resonate with gaming audiences.
  • Translate insights and briefs into clear creative direction for designers, editors, and writers.
  • Market & Competitor Research

    • Monitor trends across the gaming and digital advertising space using tools like Meta Ads Library, BigSpy, and TikTok Creative Center.

  • Analyze top-performing ads and competitor campaigns to identify creative gaps and white space opportunities.
  • Maintain a trend deck or swipe file that keeps the team inspired and informed.
  • Performance-Backed Strategy

    • Collaborate with media buyers and marketing leads to review ad metrics (CTR, ROAS, CVR, LTV, etc.) and utilize them to inform creative testing and refinement.

  • Build creative testing frameworks from angles and hooks to formats and messaging.
  • Help establish feedback loops between design and performance teams.
  • Collaboration & Creative Briefing

    • Serve as the strategic lead on creative projects, writing briefs, defining objectives, and guiding brainstorming sessions.

  • Collaborate closely with content producers to ensure creative output is aligned with both strategy and brand.
  • Step in with light design support if needed during high-volume periods or team absences (optional, not core).
  • Messaging & Audience Insights

    • Understand the psychology and motivation of gamers and help shape messaging that speaks to their desires and triggers.

  • Maintain consistency across creative touchpoints while tailoring messaging to different audience segments and platforms.

    • Qualifications

  • 2 - 4 years of experience in creative strategy, brand planning, or campaign ideation, preferably within digital marketing, gaming, or entertainment sectors.
  • Familiarity with performance-driven marketing; you understand how creative connects to acquisition and retention.
  • Strong experience analyzing competitor campaigns and distilling insights from ad libraries and market tools.
  • Confident in leading creative brainstorming sessions and giving feedback to execution teams.
  • Excellent written and verbal communication skills in Chinese and English.

    • Seniorities & Employment

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Outsourcing and Offshoring Consulting

    • Note : Sign in to set job alerts for similar roles.

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