Assistant Manager Trade Marketing

Assistant Manager Trade Marketing Location : Petaling Jaya, MY, MY Job Function : Marketing Job Summary

Jointly develop and execute trade promotions for clients to drive sales in the retail. Execution of trade marketing plan. Management BTL expenses. Track & monitoring progress of campaigns. Conduct business review with client. General Responsibilities

Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc. Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities Develop, manage and monitor the execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities / activities to ensure holistic integration of efforts to meet customers' needs Align with clients on agreed plans related to merchandising / planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc. Work closely with client to conduct product training programs and organize CPE Functional Skills And Knowledge

Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs Demonstrate advanced research and analytical skills Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) Demonstrate fluency in English (both written and spoken) Education

Degree or professional qualification in Marketing / Pharmacy or a related discipline Minimum 5 to 6 experience in a similar role.

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