Assistant Manager - E-Commerce (Marketplace)

Overview

Who we are :

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Timberland, Vans and The North Face. About the role As an Assistant Manager for E-Commerce (Marketplace), you will be responsible for supporting the E-Commerce Manager in developing and executing digital marketing strategies to drive traffic, acquire customers, and maximize sales for our E-Commerce platform along with managing of Marketplace digital marketing requirements. You will be a part of digital marketing team and collaborate closely with cross-functional teams to achieve business objectives and enhance the online shopping experience Responsibilities

Digital Strategy execution - Work with the team to achieve business goals, identify the focus areas, execute the plan Performance marketing campaigns - Plan paid marketing campaigns, track performance metrics including ROAS, Conversion etc.. SEO and Content Marketing - Improve organic searches, recommendations, on site search and visibility Affiliate marketing - Manage affiliate partners, improve commission and ROAS CRM - Manage EDM, customer database, Loyalty and repeat purchase Analytics and Reporting - Use analytics to manage marketing metrics, KPIs and data driven decisions Requirements

Bachelor’s degree in Marketing, Analytics, Ecommerce, Business or related field 2 to 5 years of Digital Marketing experience with any Digital Marketing Agency or E-Commerce website (especially fashion), Marketplace like Shopee, Lazada or Marketing Familiarity with SEO, SEM, Content, Social media management. And, Google Ads, Facebook Business Manager, Google Analytics & email marketing platform Analytical competency to interpret data, generate insights and make data driven decisions

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