Marketing Manager / Assistant Marketing Manager (Beauty / Retail)

Job Description

Role Overview :

We are looking for a Marketing Manager / Assistant Marketing Manager to manage 360° marketing and retail initiatives. The ideal candidate is creative, aesthetic-driven, and passionate about beauty products, with experience in both online and offline marketing.

Key Responsibilities :

• Develop and implement integrated marketing plans across digital, social media, PR, influencer marketing, offline / OOH, and events.
• Ensure coherence in brand voice, visuals, and messaging across all touchpoints.
• Track, analyze, and optimize campaign performance, ROI, and engagement.
• Plan and lead in-store promotions, merchandising, visual displays, and point-of-sale materials.
• Elevate store aesthetics and customer experience to reflect brand positioning.
• Coordinate impactful in-store events and activations (launches, sampling, beauty workshops).
• Guide creative development (visuals, packaging displays, store layout, photography, and collateral).
• Drive initiatives that build awareness, affinity, and loyalty (e.g. influencer programs, collaborations).
• Deliver storytelling and content that reinforce the brand’s identity in the beauty space.
• Monitor consumer trends and competitor activities to refine strategies.
• Gather feedback from retail teams and customers to inform campaigns.
• Manage marketing budgets to maximize impact.
• Coordinate with agencies, vendors, and in-house creative teams.
• Partner with product development, retail operations, and sales teams to align on launches and promotions.
• Support product launches with 360° marketing roll-out.
• Define and monitor KPIs such as sales uplift, foot traffic, digital engagement, and brand awareness.
• Provide insights and recommendations for improvement.

Requirements

Requirements

Creative Marketing, Retail Marketing, 360° Campaign Management, Visual Merchandising, Brand Storytelling, Social Media & Influencer Marketing, Event & Activation Planning, Consumer Insights, Budget Management, Vendor & Agency Coordination, Project Management, Analytical Thinking, Strong Aesthetic Sense, Passion for Beauty & Cosmetics