Digital Engagement Manager (Strategic Planner)

Digital Engagement Manager (Strategic Planner)

Apply for the Digital Engagement Manager (Strategic Planner) role at Publicis Groupe Malaysia.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through truth, connection, and wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to create authentic connections and achieve ambitious outcomes.

Responsibilities

• Research digital spectrum, viability and stats to recommend solutions & build a business case
• Develop strategic plans to benefit the prospect, with agency‑side work experience
• Evaluate and analyze current brand strategies
• Map digital strategies to KPIs surrounding first‑party data
• Analyze competitor strategies to find positioning and marketing gaps
• Ideate and create digital customer journeys to achieve clients’ brand objectives
• Localize global digital marketing strategies
• Create creative routes and samples in sync with the strategies
• Develop solutions based on consumer insight and data
• Spot trends and technologies that play roles in consumers’ lives
• Integrate digital strategies into powerful stakeholder presentations
• Deliver strategic presentations
• Have knowledge of key areas of creating a content strategy

Qualifications

Additional Information

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Advertising Services

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