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Digital Engagement Manager
PUBLICIS RE : SOURCES (GLOBAL SHARED SERVICES)Kuala Lumpur, Kuala Lumpur, Malaysia1 day ago
Job descriptionResearching digital spectrum, viability and stats to recommend solutions & build a business case A proven track record in the development of strategic plans to benefit the prospect (work experience with agency side) Evaluating and analyzing current strategies of the brand / business Mapping digital strategies to relevant KPIs surrounding first‑party data Analyzing competitor strategies to find the positioning / marketing gaps Ideation and creation of digital customer journeys to achieve the client’s brand objectives Ability to localize global digital marketing strategies Creating creative routes and samples in sync with the strategies Developing solutions to meet clients & brand objectives based on consumer insight and data Spotting trends and technologies that play roles in consumer’s lives Integrating the digital strategies to create a powerful presentation for stakeholders Delivering strategic presentations Knowledge of key areas of creating a content strategy Core Skills : Understanding, Ideation and Briefing Excellent written and verbal communication skills Research oriented Firm grasp of emerging digital tools – Google Analytics, SimilarWeb, SemRush Knowledge of MS Office Suite Creative thought process and approach to business challenges Thorough understanding of digital touch points Excellent interpersonal skills Insightful and perceptive Deadline driven Possess broad knowledge of best digital practices Bonus : Knowledge of Miro, Figma & Mural Skills Needed : Understanding of user journeys and personas Content audits and recommendations Platform Usability analysis Understanding data value and personalization Data Visualization Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional company closure for all 4 major festive celebrations. Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and Friday disconnects. Rest Relax & Recharge – office closure last week of December every year. Phone allowance.
Digital Engagement Manager (Strategic Planner)
PUBLICIS RE : SOURCES (GLOBAL SHARED SERVICES) 2.7 19 reviews
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About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.
Responsibilities
Qualifications
Degree in Advertising, Marketing, Communication Science or equivalent
Excellent Consumer & Industry research skills
Additional Information
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Digital Engagement Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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