Key Account Executive

Sales & Distribution

Little Humans Pte Ltd is the company behind Mothercare in Singapore – a leading specialist in baby and maternity products with a strong reputation for quality and innovation. With over 500 employees across these three markets, Little Humans operates three core business divisions : Retail (Mothercare stores), Distribution (of international baby / maternity brands in local markets), and Design / Private Labels. The Mothercare brand is a top and trusted destination for mothers‑to‑be, babies, and young children in Singapore, reflecting Little Humans’ industry‑leading position in this segment.

Reporting Relationships

Reports to : Head of Distribution & Product Development

Liaises with : Marketing, Trade Marketing, Supply Chain / Warehouse, Finance, E‑commerce & Retail Operations teams

Job Role

Duties & Responsibilities

1. Key Account Management & Sales Performance

• Manage relationships with designated key accounts to strengthen partnerships and drive sales growth.
• Analyze account sales data and performance metrics to uncover growth opportunities and areas for improvement.
• Provide regular sales performance reports and strategic recommendations to the management team.
• Conduct regular business reviews with customers to assess sales, identify opportunities, and agree on action plans.
• Negotiate trading terms, pricing, and promotional schedules to achieve revenue and profit targets.
• Identify and onboard new high‑potential accounts or retail channels to expand market reach.

2. Merchandising

3. Sales Operations

Competencies

Key Account Management : Proven ability to build and maintain strong relationships with major retail partners. Skilled in account planning, negotiation, and driving business growth through customer collaboration. Demonstrates a customer‑centric mindset and a track record of growing revenue in key accounts.

Analytical & Commercial Insight : Strong analytical skills to interpret sales data, identify trends and gaps, and make data‑driven decisions. Proficient in using Excel and BI tools to forecast demand, track KPIs, and optimise portfolio profitability.

Communication & Collaboration : Strong communication and interpersonal skills are essential for this client‑facing role that involves liaising with both external customers and internal teams. You should be highly organised and detail‑oriented to ensure order accuracy and to juggle multiple accounts effectively.

Drive & Execution : Self‑motivated and results‑oriented with a proactive work style. Able to work independently and manage multiple priorities in a fast‑paced environment. Strong organisational skills with attention to detail.

Qualifications & Experience

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