Assistant Manager, E-Commerce
YC Capital Group of CompaniesKuala Lumpur, Kuala Lumpur, Malaysia14 hours ago
Job descriptionOversee daily online store operations across company-owned websites and third-party platforms (e.g., GrabFood, ShopeeFood, FoodPanda, Lazada, etc.). Ensure product listings, prices, promotions, and stock availability are updated and accurate. Coordinate with operations and supply chain teams to ensure order fulfillment and timely delivery. Monitor online customer feedback and service quality, ensuring prompt resolution of issues. Plan and execute digital marketing campaigns (e.g., Google Ads, Meta Ads, influencer marketing) to drive online sales and brand engagement. Collaborate with the creative and content teams to develop visuals, videos, and copy for e-commerce promotions. Manage promotional calendars, ensuring alignment with seasonal marketing campaigns and product launches. Analyze campaign performance and optimize based on data insights. Manage company’s e-commerce website and liaise with external vendors or developers for updates and improvements. Enhance user experience (UX / UI), ensuring the site is mobile-friendly, fast, and conversion-focused. Track website traffic, conversion rates, and sales funnel performance using analytics tools. Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rate, AOV (Average Order Value), and ROI. Generate weekly and monthly performance reports for management review. Identify growth opportunities and recommend data-driven strategies. Work closely with the marketing, operations, and finance teams to align e-commerce goals with overall business strategies. Support product launches, menu updates, and promotional activities. Coordinate with customer service to ensure consistent online brand experience.
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The Assistant Manager, E-Commerce is responsible for developing, managing, and optimizing the company’s online sales platforms to drive revenue growth, enhance customer experience, and strengthen brand visibility. This role oversees e-commerce operations, digital campaigns, content management, and data analytics to ensure seamless integration between marketing and sales objectives.
Qualifications & Requirements
- Bachelor’s Degree in Marketing, Business Administration, E-Commerce, or related field.
- Minimum 3–5 years of experience in e-commerce or digital marketing, preferably in the F&B or retail industry.
- Strong understanding of online sales platforms, digital marketing tools, and analytics (Google Analytics, Meta Business Suite, etc.).
- Proficient in content management systems (CMS) and basic SEO principles.
- Strong analytical, organizational, and project management skills.
- Excellent communication and collaboration abilities.
- Creative mindset with a passion for food, branding, and digital innovation.
Key Responsibilities
E-Commerce Operations
Website & Platform Management
Data & Reporting
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Assistant Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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