Market Research Analyst

Overview

Assistant Manager, Employee Services & Wellbeing at Amway Business Services Asia Pacific Sdn Bhd

Key Responsibilities

• Device, execute, analyze and reporting of in-house market research findings to support local market growth
• Consolidate internal and external research insights as well as extracting business data trend to support in the development of business solutions that address business needs
• Monitor environmental trend, consumer dynamic, competitive landscape and adjacent industries movements
• Provide supporting information to marketing in structuring brand building, product positioning and development, portfolio opportunity, value proposition, pricing strategy, business partnership, competitive intelligence, consumer demand and track marketing activities performance
• Collaborate and / or support with cross-functional team to curate business pain points with insights-driven recommendation
• Partner with Global Market Research Team in local coordination and customizing locally relevance research findings to support strategy planning
• Comprehend and articulate ABO business sentiment, strengths and challenges at different levels and provide rational recommendation that can be used to support business growth
• Identify the gap of expectation and satisfaction of APC to influence business in proposing relevant action plans to continuously improve their shopping experience
• Key point of contact in dealing with research agency from project briefing, pitching, proposal evaluation, budget negotiation, research execution, internal co-ordination, progress monitoring, analysis and reporting that answers business and research objectives subject to requirement set in any of the business and research activities and may or may not involve in end-to-end activities in dealing with research agency.
• Support ad-hoc internal business data extraction request from marketing

Required Knowledge, Skills and Abilities

Seniority level

Employment type

Job function

Industry

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