Advance Analytics Specialist

Maxis Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Advance Analytics Specialist

This role provides end-to-end ownership of Consumer mobile analytics operations within the Base Marketing team, ensuring the seamless execution, enhancement and measurement of all targeted customer campaigns across Maxis Postpaid, Hotlink Postpaid and Prepaid segments.

Why does this job exist and why is it critical?

It is a highly specialized function requiring a hybrid skill set that spans business understanding, technical execution and analytical rigor. The role acts as a critical interface between Base Marketing, ISD and broader teams—translating strategic intent into executable logic while maintaining performance oversight across systems.

Job Summary

End-to-end ownership of Consumer mobile analytics operations within the Base Marketing team.

What are you accountable for?

• NBA Campaign Strategy & Execution
• Configure and optimize offer strategies in NBA campaign
• Analyze customer data and journeys to refine targeting and campaign logic.
• Monitor, test, and troubleshoot campaigns to ensure accurate delivery and performance.
• System & CLM Program Enhancements
• Lead scripting and integration of new models, data sources, and business logic.
• Maintain and update lifecycle programs to support new marketing capabilities.
• Ensure deployment readiness, own end-to-end process of refining, updating and testing campaign scripts and business logic.
• Data Analysis & Performance Measurement
• Provide data-driven customer insight, conduct campaign A / B testing, measure campaign effectiveness, and provide insights to guide future campaign optimization and product enhancement.
• Define and manage accurate measurement framework to evaluate true campaign impact.
• Validate external analysis and ensure data accuracy.
• Troubleshooting & Quality Assurance
• Investigate and resolve issues in campaign setup and scripts.
• Collaborate with technical teams on root cause fixes and preventive improvements.
• Dashboard & Reporting Management
• Maintain and improve internal dashboards for performance tracking.
• Automate reporting, ensure data integrity, and enhance visualization for decision-making.

What do you need to have for the role?

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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