Senior Business Analyst, Advanced Analytics Solution - Consumer & SME, Group Data & Analytics, [...]

We are seeking a dynamic Vice President of Analytics to lead the consumer business analytics agenda within the Regional Data Office. This role is pivotal in driving customer-centric growth by embedding advanced analytics into decision-making and execution. The VP will shape insights across pricing strategy, product optimization, portfolio management, channel performance, and customer value. By fostering a culture of experimentation, driving execution effectiveness, and embedding measurement frameworks, this leader will ensure analytics deliver tangible business outcomes.

Key Responsibilities

• Engage & Align : Partner with Group Consumer Financial Services (GCFS) leaders to identify business priorities and translate them into measurable analytical initiatives.
• Collaborate Cross-Functionally : Work with product, marketing, CRM, data science, and channel teams to deliver practical and impactful analytics solutions.
• Drive Insights & Experimentation : Champion a test-and-learn culture (A / B testing, experimentation), delivering insights in pricing, product portfolio, campaigns, and customer value management.
• Measure & Improve : Establish tracking mechanisms, embed feedback loops, and refine models to ensure analytics drive tangible outcomes.
• Scale Across Markets : Build scalable, reusable models and best practices, ensuring consistency while enabling local market relevance.
• Innovate : Stay ahead of emerging analytics trends, introduce new frameworks, and pilot solutions that unlock growth and efficiency.
• Lead & Influence : Manage stakeholder expectations, provide thought leadership, and promote a culture of data-driven decision-making.

Key Requirements

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