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Brand Content Specialist

BingX US LimitedKuala Lumpur, Kuala Lumpur, Malaysia

1 day ago

Job description

BingX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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BingX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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With 20 million registered users worldwide
Official crypto exchange partner of Chelsea FC
User-First, reliable, innovative, and diversified
Integrate with over 80 public chain ecosystems
Rank top on CoinMarketCap and CoinGecko
TradingView's Best Crypto Exchange for 2021, 2022 & 2023
A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Responsibilities

Develop content strategies based on brand positioning and annual communication objectives (including tone of voice, content propositions, key communication themes, etc.).

Deliver content creative directions and content calendars, and guide implementation.

Responsible for the creation or review of brand messaging, core narratives, and communication storylines (e.g., brand story, slogan, brand video scripts, website, brochures, etc.).

Manage various content outputs (copywriting, design, video, etc.) to ensure consistency and quality.

Participate in content planning for product launches, brand campaigns, and integrated marketing initiatives.

Provide creative content and scripting support, and coordinate content alignment across channels.

Establish and maintain a repository of brand content assets (e.g., content templates, language guidelines, visual guidance, etc.).

Oversee the evolution of brand storytelling and standardization of content.

Regularly monitor industry and competitor content strategies, analyze content trends and user preferences, and optimize content approaches accordingly.

Requirements

Bachelor's degree in Journalism, Marketing, Communications, Branding, or related field.

Experience in content strategy, brand communication, or creative roles.

Experience on the brand side preferred; background in 4A or creative agencies is a plus.

Familiarity with localized content strategies across multilingual or multicultural contexts.

Excellent writing skills, with a talent for crafting brand stories, marketing copy, and creative scripts.

Proficiency in Chinese and English is essential.

Working at BingX

Join an international and diversified team

Great career development in a fast-growing company

Be part of the future of finance technology and achieve meaningful goals

Competitive market salary and fully remote / work-from-home flexibility

Flexibility to observe your local holiday calendar, alongside additional benefits

Referrals increase your chances of interviewing at BingX by 2x

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Content Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

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