Regional Strategy Lead – Asia / SEA
Publicis Groupe ANZKuala Lumpur, Kuala Lumpur, Malaysia2 days ago
Job descriptionCategory Entry Points Brand Experience Architecture Integrated Intelligence‑led Content Strategies Align with global strategy to localize and implement brand frameworks across regional markets while honoring local nuances. Lead regional multi‑market planning efforts across Asia / SEA. Identify white space and growth opportunities, leveraging data and insights to inform prioritization. Harmonize regional campaign execution when scale efficiencies apply. Govern the strategic backbone through codified processes, benchmark tracking, and knowledge sharing using Marcel and other internal systems. Ensure fidelity to global standards while providing room for regional innovation. Serve as a strategic bridge between media and creative teams, ensuring alignment between media strategies and creative development. Contribute to the development of strategic inputs for creative briefs and campaign planning. Co‑lead or support annual brand planning and campaign briefings with local teams and creative / media partners. Collaborate closely with Planning Teams, Segment Leads, and Orchestration Lead to embed strategy into operational workflows. Actively support cross‑agency collaboration, ensuring integrated delivery across PESO channels and capability teams. Partner with global strategy and business leads to maintain strategic consistency and vertical alignment across the Mars ecosystem. Facilitate knowledge flow between global, regional, and local stakeholders, creating an environment of co‑creation and continuous improvement. 10+ years of experience in marketing, brand strategy, integrated communications, or regional planning roles, with 5+ years in senior APAC / SEA strategic leadership. Strong capability in both upstream strategic thinking and downstream operational execution. Proven experience leading multi‑market brand and communication strategies, preferably in the FMCG or consumer brand category. Familiarity with Connected ID, audience frameworks, brand architecture, and digital media strategy. Strong experience in integrated agency environments (creative + media) and managing PESO‑based strategic campaigns. Adept at navigating matrixed organizations with multiple stakeholders and priorities. Highly collaborative, with a proactive, solutions‑first mindset and the ability to synthesize complexity into compelling strategies. Excellent written and verbal communication skills, with proven experience presenting strategies to C‑suite clients and global stakeholders. Deep cultural fluency and agility in working across diverse markets and organizational structures. Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive celebrations. Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge – office closure last week of December every year. Phone Allowance.
Overview
The Regional Strategy Director for Asia / SEA is a pivotal leadership role responsible for driving strategic excellence across Asia / SEA on the OneMars team. Acting as a connector between global strategic intent and local execution, this individual will partner closely with Segment Leads and Planning Teams to shape future-facing brand strategies, build scalable frameworks, and drive multi-market cohesion. This role is integral to elevating the strategic backbone of OneMars Asia / SEA, governing performance benchmarking, codifying best practices, and ensuring consistent alignment with Mars’ global vision—while enabling creative and media integration at the campaign and annual planning level.
Responsibilities
Regional Strategic Blueprinting
- Partner with AMEA Segment Leads to co‑develop regional strategic blueprints, including frameworks for :
Connected Identity (e.g., Growth Cohorts)
Multi‑Market Planning & Growth Identification
Strategic Governance & Best Practices
Creative & Media Integration
Cross‑Functional & Cross‑Market Collaboration
Stakeholder Engagement & Global Alignment
Qualifications
Additional information
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Strategy • Kuala Lumpur, Kuala Lumpur, Malaysia
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