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Regional Strategy Lead – Asia / SEA

Regional Strategy Lead – Asia / SEA

Publicis Groupe ANZKuala Lumpur, Kuala Lumpur, Malaysia
3 hari lalu
Penerangan pekerjaan

Overview

The Regional Strategy Director for Asia / SEA is a pivotal leadership role responsible for driving strategic excellence across Asia / SEA on the OneMars team. Acting as a connector between global strategic intent and local execution, this individual will partner closely with Segment Leads and Planning Teams to shape future-facing brand strategies, build scalable frameworks, and drive multi-market cohesion. This role is integral to elevating the strategic backbone of OneMars Asia / SEA, governing performance benchmarking, codifying best practices, and ensuring consistent alignment with Mars’ global vision—while enabling creative and media integration at the campaign and annual planning level.

Responsibilities

Regional Strategic Blueprinting

  • Partner with AMEA Segment Leads to co‑develop regional strategic blueprints, including frameworks for :

Connected Identity (e.g., Growth Cohorts)

  • Category Entry Points
  • Brand Experience Architecture
  • Integrated Intelligence‑led Content Strategies
  • Align with global strategy to localize and implement brand frameworks across regional markets while honoring local nuances.

    • Multi‑Market Planning & Growth Identification

  • Lead regional multi‑market planning efforts across Asia / SEA.
  • Identify white space and growth opportunities, leveraging data and insights to inform prioritization.
  • Harmonize regional campaign execution when scale efficiencies apply.

    • Strategic Governance & Best Practices

  • Govern the strategic backbone through codified processes, benchmark tracking, and knowledge sharing using Marcel and other internal systems.
  • Ensure fidelity to global standards while providing room for regional innovation.

    • Creative & Media Integration

  • Serve as a strategic bridge between media and creative teams, ensuring alignment between media strategies and creative development.
  • Contribute to the development of strategic inputs for creative briefs and campaign planning.
  • Co‑lead or support annual brand planning and campaign briefings with local teams and creative / media partners.

    • Cross‑Functional & Cross‑Market Collaboration

  • Collaborate closely with Planning Teams, Segment Leads, and Orchestration Lead to embed strategy into operational workflows.
  • Actively support cross‑agency collaboration, ensuring integrated delivery across PESO channels and capability teams.

    • Stakeholder Engagement & Global Alignment

  • Partner with global strategy and business leads to maintain strategic consistency and vertical alignment across the Mars ecosystem.
  • Facilitate knowledge flow between global, regional, and local stakeholders, creating an environment of co‑creation and continuous improvement.

    • Qualifications

  • 10+ years of experience in marketing, brand strategy, integrated communications, or regional planning roles, with 5+ years in senior APAC / SEA strategic leadership.
  • Strong capability in both upstream strategic thinking and downstream operational execution.
  • Proven experience leading multi‑market brand and communication strategies, preferably in the FMCG or consumer brand category.
  • Familiarity with Connected ID, audience frameworks, brand architecture, and digital media strategy.
  • Strong experience in integrated agency environments (creative + media) and managing PESO‑based strategic campaigns.
  • Adept at navigating matrixed organizations with multiple stakeholders and priorities.
  • Highly collaborative, with a proactive, solutions‑first mindset and the ability to synthesize complexity into compelling strategies.
  • Excellent written and verbal communication skills, with proven experience presenting strategies to C‑suite clients and global stakeholders.
  • Deep cultural fluency and agility in working across diverse markets and organizational structures.

    • Additional information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive celebrations.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge – office closure last week of December every year.
  • Phone Allowance.

    • #J-18808-Ljbffr

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