Marketing - User Growth

Overview

Shopee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Responsibilities

• Project Planning : Define project scope, goals, and deliverables in collaboration with marketing leadership and stakeholders. Develop detailed project plans, timelines, and resource allocation.
• Execution & Coordination : Lead and manage the day-to-day execution of marketing projects, which may include product launches, campaign rollouts, content creation, etc
• Cross-Functional Collaboration : Act as the central point of contact, coordinating efforts between internal teams (e.g., creative, content, product, sales) and external partners (e.g., agencies, freelancers).
• Budget & Resource Management : Monitor project budgets, track expenditures, and ensure efficient use of resources.
• Campaign Management : Plan, create, and execute digital marketing campaigns, including but not limited to social media advertising (e.g., Facebook, Instagram, LinkedIn), search engine marketing (SEM / PPC), and display advertising
• Analytics & Reporting : Utilize tools like Google Analytics, Google Ads, and dashboards to track campaign performance, generate reports, and provide insights for optimization.
• Competitive Analysis : Stay up-to-date with the latest digital marketing trends and conduct competitive analysis to identify new opportunities.
• Process Improvement : Identify bottlenecks in current workflows and implement best practices to enhance efficiency in managing marketing campaigns

Requirements

Seniority level

Employment type

Job function

Industries

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