Growth Marketing Director

Our client is seeking a visionary Head of Growth Marketing to architect and lead the integrated media and CRM strategy. This is a pivotal leadership role where you will be the catalyst for a data-enabled, growth-hacking mindset across our entire portfolio of brands in SEA markets.

You will own the full-funnel consumer journey from acquisition to conversion and retention by deploying innovative, multi-channel campaigns that drive tangible business results.

Key Responsibilities :

• Growth Strategy & Mindset : Champion and instill a data-driven growth marketing culture across all media and CRM activations. Partner with brand teams to define and execute strategies that attract new users and maximize customer lifetime value.
• Campaign Leadership : Lead the end-to-end execution of innovative paid media and CRM campaigns, ensuring they are on-brand, on-strategy, and performance-optimized.
• Performance & Optimization : Monitor the entire media investment portfolio. Analyze campaign data, user behavior, and marketing funnels to provide actionable insights, optimize ROI, and lead post-campaign performance reviews.
• Agency & Partnership Management : Manage and optimize relationships with local media agencies, leading negotiations and building joint business partnerships to maximize cost-efficiency.
• MarTech & Best Practices : Spearhead the adoption of regional and global MarTech tools, OKR frameworks, and precision marketing methodologies to ensure we operate at the forefront of the industry.
• Team Leadership : Lead, mentor, and allocate resources for the growth marketing team, fostering an environment of continuous learning and excellence.

Who You Are :

Qualifications :