Copywriter (Paid Media)

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Responsibilities

• Analyse campaign briefs and provided content to recommend suitable assets and creatives adapted to the selected ad formats.
• Write persuasive copy for paid ads, landing pages, and email campaigns.
• Recommend or source visuals (images / videos) to complement copy.
• Create basic banners using Adobe Photoshop / Express or collaborate with the creative team.
• Develop new copy and creatives in response to campaign optimization needs.
• Proofread team decks and act as the team’s language expert.
• Collaborate with Digital Marketers to conduct campaign A / B testing.
• Acquiring proficiency in creating fundamental creatives and banners using Adobe Photoshop / Adobe Express.
• Mastering the interpretation of campaign data on various media platforms.
• Formulating content recommendations based on thorough analysis of campaign data.

Requirements

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