Head of Segment Marketing & Activation

Head of Segment Marketing & Activation page is loaded## Head of Segment Marketing & Activationlocations : Menara Maxistime type : Full timeposted on : Posted Todayjob requisition id : JR12416

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
• 1. Strategic Leadership & Planning
• Own the end-to-end segment marketing strategy and planning for all B2B segments.
• Align marketing and activation activities with segment sales objectives and customer needs.
• 2. Market Insight & Proposition Development
• Champion market research, customer segmentation, and competitor analysis.
• Develop value propositions and go-to-market strategies tailored to each segment.
• 3. Campaign, Event & Activation Execution
• Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
• Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.
• 4. Maxis Business Innovation Centre (MBIC) Management
• Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
• Ensure premium customer engagement, daily operations, and technology infrastructure.
• 5. Sales Enablement & Lead Management
• Equip sales teams with insights, training, and tools to engage prospects.
• Establish and optimise lead qualification and handoff processes with Sales.
• 6. Performance Management & Reporting
• Define and track KPIs for all marketing, events, and MBIC activities.
• Provide regular, data-driven performance reviews and actionable insights to senior management.
• 7. Team Leadership & People Management
• Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
• Foster a culture of creativity, accountability, and operational excellence.
• 8. Stakeholder & Cross-Functional Collaboration
• Act as a key liaison with internal teams (Sales and Product / Solutions) and external partners (vendors, agencies).
• Ensure seamless collaboration and alignment of all activities with business goals.
• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

#J-18808-Ljbffr