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Specialist – Trade and Field Marketing, SEA

Specialist – Trade and Field Marketing, SEA

DuckhamsMalaysia, Malaysia
30+ days ago
Job description

Position : Specialist – Trade and Field Marketing, SEA

Responsibilities :

  • Trade & Field Marketing

Develop and execute trade schemes, discounts, and promotions to drive sales of Duckhams products.

  • Manage and coordinate retailer / distributor loyalty programs for the lubricant’s portfolio.
  • Oversee on-ground brand visibility and activation campaigns for Duckhams.
  • Provide field / trade marketing support for new outlet openings and geographic expansions of Duckhams products.
  • Procure and coordinate marketing collaterals and materials for Duckhams.
  • Conduct market intelligence and competitor analysis in the lubricants industry.
  • Manage internal cross-functional teams and external agency partnerships for Duckhams.
  • Help Sales team achieve annual team sales volume targets for Duckhams products as per area goals.
  • Drive strategies and initiatives to meet and exceed sales objectives for the lubricant’s portfolio.
  • Profitability
  • Manage product mix and margins to achieve annual targets for Duckhams products.

  • Optimize pricing, promotions, and discounts to maximize profitability of the lubricants range.
  • Social & Web
  • Develop and execute social media and web strategies for Duckhams

  • Leverage social innovations for real-time marketing and lead generation of Duckhams products.
  • Monitor and improve the social reach of Duckhams in comparison to key competitors in the lubricants market.
  • Qualifications and Skills :

  • Proven experience in trade marketing & field marketing roles, preferably in the lubricants industry.
  • Strong understanding of consumer behavior, market trends, and competitive landscape in the lubricants sector.
  • Excellent analytical and problem-solving skills, with the ability to analyze market data and sales trends.
  • Proficient in developing and executing marketing strategies and campaigns for lubricants products.
  • Strong leadership and team management abilities.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced and dynamic environment.
  • Education and Experience :

  • Bachelor’s degree in marketing, Business Administration, or related field.
  • Minimum of 5-7 years of experience in trade marketing, field marketing roles preferably in the lubricants industry.
  • Proven track record in managing lubricants products is highly desirable.
  • #J-18808-Ljbffr

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    Marketing Specialist • Malaysia, Malaysia

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