Position : Specialist – Trade and Field Marketing, SEA
Responsibilities :
Develop and execute trade schemes, discounts, and promotions to drive sales of Duckhams products.
Manage and coordinate retailer / distributor loyalty programs for the lubricant’s portfolio.Oversee on-ground brand visibility and activation campaigns for Duckhams.Provide field / trade marketing support for new outlet openings and geographic expansions of Duckhams products.Procure and coordinate marketing collaterals and materials for Duckhams.Conduct market intelligence and competitor analysis in the lubricants industry.Manage internal cross-functional teams and external agency partnerships for Duckhams.Help Sales team achieve annual team sales volume targets for Duckhams products as per area goals.Drive strategies and initiatives to meet and exceed sales objectives for the lubricant’s portfolio.ProfitabilityManage product mix and margins to achieve annual targets for Duckhams products.
Optimize pricing, promotions, and discounts to maximize profitability of the lubricants range.Social & WebDevelop and execute social media and web strategies for Duckhams
Leverage social innovations for real-time marketing and lead generation of Duckhams products.Monitor and improve the social reach of Duckhams in comparison to key competitors in the lubricants market.Qualifications and Skills :
Proven experience in trade marketing & field marketing roles, preferably in the lubricants industry.Strong understanding of consumer behavior, market trends, and competitive landscape in the lubricants sector.Excellent analytical and problem-solving skills, with the ability to analyze market data and sales trends.Proficient in developing and executing marketing strategies and campaigns for lubricants products.Strong leadership and team management abilities.Excellent communication and interpersonal skills.Ability to work in a fast-paced and dynamic environment.Education and Experience :
Bachelor’s degree in marketing, Business Administration, or related field.Minimum of 5-7 years of experience in trade marketing, field marketing roles preferably in the lubricants industry.Proven track record in managing lubricants products is highly desirable.#J-18808-Ljbffr