Brand Manager / Senior Brand Manager (FMCG)

Overview

Brand Manager / Senior Brand Manager (FMCG) – MVC Resources, Kuala Lumpur, Malaysia

Role Overview : The Brand Manager plays a key role in driving brand growth and strengthening market presence across multiple channels. The Brand Manager will be responsible for developing strategies, executing campaigns, and leading initiatives that build awareness, drive trial, and encourage repeat purchase. The ideal candidate is a well-rounded marketer who combines strategic thinking with hands-on execution, able to translate insights into impactful brand activities, engage consumers through relevant storytelling, and work collaboratively with internal teams and external partners to deliver commercial results.

Responsibilities

• Lead the development of annual brand plans, ensuring strategic alignment with business goals and efficient allocation of A&P budgets.
• Define clear objectives, track performance, and adjust plans to maximize impact.
• Manage integrated marketing efforts across ATL, BTL, and digital channels to strengthen brand equity and conversion.
• Collaborate with agencies and creative partners to produce engaging, high-quality content and campaigns.
• Develop and execute in-store visibility programs, sampling, and retail activations that enhance brand presence and shopper engagement.
• Partner with the sales team to optimize assortment, pricing, and display execution.
• Drive online brand performance through effective marketplace management, CRM initiatives, and digital promotions.
• Monitor key metrics such as conversion, retention, and ratings / reviews.
• Support new product introductions with launch strategies, marketing toolkits, and post-launch performance reviews.
• Build scalable playbooks for future brand and category expansions.
• Utilize research and data dashboards to evaluate performance, identify opportunities, and drive continuous improvement.
• Translate insights into actionable next steps for marketing and commercial teams.
• Guide and mentor junior team members to develop marketing capabilities.
• Manage relationships with agencies and partners to ensure delivery of high-quality, on-time, and on-budget work.

Qualifications

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