Digital Marketing Executive (Influencer Marketing)

Digital Marketing Executive (Influencer Marketing)

Role Overview : Responsible for planning, implementing, and managing the organization's influencer marketing strategies to increase brand awareness, user acquisition, and engagement for our social app.

Key Responsibilities :

• Identify, vet, and recruit relevant influencers across various social media platforms who align with our brand values and target audience
• Develop and execute comprehensive influencer marketing campaigns and partnerships
• Create detailed campaign briefs and coordinate content production with influencers
• Negotiate contracts, deliverables, and compensation with influencers or their representatives
• Track and analyze campaign performance metrics (engagement rates, click-through rates, conversions, etc.)
• Manage influencer relationships and maintain a database of potential and current partners
• Stay updated on emerging influencer marketing trends, platforms, and best practices
• Collaborate with the content team to ensure consistent messaging across influencer campaigns
• Prepare regular reports on campaign performance and ROI for stakeholders

Requirements :

Benefits & Details

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